The On-Demand Brand: 10 Rules for Digital Marketing Success in an Anytime, Everywhere World

SKU: 2641013428_2

Brand: AMACOM

Product Description

Call it the digital generation. The iPhone-toting, Facebook-hopping, Twitter-tapping, I-want-what-I-want, how-I-want-it generation. By whatever name, marketers are discovering that connecting with today’s elusive, ad-resistant consumer means saying...